Free glass promotion
Aperol wanted a strong point of sale promotion that would deliver a high perceived value reward for purchase and drive multiple and repeat purchases if possible. They also wanted an agency that could deliver the entire promotion from start to finish, including fulfilment and distribution.
Noise worked with Aperol to create a free glass promotion. This offered a free, Aperol branded glass, which was perfectly sized for mixing and enjoying an Aperol Spritz. One free glass was available with every purchase of a promotional bottle of Aperol aperitif.
A dynamic mechanic
Noise created eye-catching and engaging microsite where customers could redeem their code and claim their glass.
This portal collected customer data, including their email and home address, along with GDPR compliant permission to use this data for marketing purposes in the future. The free glass was not conditional on agreeing to receive marketing.
