A WALK ON THE WILD SIDE
The Adventure Trail at Sport4Kids was a scaled down, value for money version of our recent promotion at Chessington World of Adventures. On this occasion, rather than finding QR codes at animal enclosures, participants searched for numerical codes on cards placed around the venue on all kinds of sports equipment.
The children, all from the brand’s key demographic of ages 5-12, worked in groups, with older children working in relays to add to the competitive element. All participants received a Whaoo! medal at the end of the day and received a purple drawstring bag containing their Whaoo! samples.
A HEALTHY PROMOTION
The key aim of the promotion was to create strong associations between the brand and healthy lifestyles. In total, the Adventure Trail involved over 2,300 steps, coving a distance of almost 2 km. This means that participation required approximately the same number of calories as are found in a Whaoo! crepe – illustrating that fun snacking can be incorporated into a healthy, active lifestyle.
